6 Reasons People Buy Stuff
How to write and market your memoir much better than me
Slugs are winning the race against sales of my memoir. It’s engaging, well written and floats far out there in a vast ocean of reading material. Not unusual when you consider that 2.5 million titles are released worldwide each year.
Then consider I indie-published as a first-time author… and at a time when in-person events couldn’t take place. Thanks again, Covid. A grand total of nine Goodreads reviews praise The Incompetent Psychic with 45 stars. Several more readers have sent lovely emails and said nice things out loud. Kind friends count for a lot, but don’t generate quite the same sales totals that important quotes by recognizable names on a front cover tend to.
Okay, sales are sluggish. I asked Google, ‘Why is this?’ Up came a list of the 6 reasons people buy stuff. I managed to ease in at #6.
Consider that non fiction books are just more stuff… manuals to teach short-cuts to satisfaction. This list of desires suggests that if you want to exploit the buying public for profit you have to write a bulletproof screed and title it: How to Land a Mega-Paying Job so you can Hire an Entourage of Go-fers and Bodyguards.
I wrote The Incompetent Psychic instead. Here’s how I missed the mark…
